People are the real assets of any company. It is their ability, creativity and collective engagement that make a company what it is. When employees commit their hearts and souls to the organisations for which they work, those organisations thrive. Employees of innovation-driven corporations need a high degree of liberty, and they need to work in a supportive creative environment. Designers and innovation managers as cultural change agents enable organisations to inspire all employees towards innovation, to give them the scope and the tools to dare to think creatively and disruptively – to be open to change and to be willing to take risks, even if it means ending in potential failure.
Without employees who feel supported and free to develop ideas, innovation will not thrive. This is why employees of innovation-driven corporations need a high degree of liberty and in particular free access to common knowledge resources like they exist in communication networks, databases and cultural groups.
