Case #03: Sony’s Spatial Reality Display

CASE #03:
A display that constantly senses and adjusts to the position of your eyes with its precisely adjusted lenticular lenses.

INSIGHTS+OUTLOOK:
Where previous approaches attempt to project 3D recreations, Sony takes a different -and brilliant – tack based on understanding how our eyes and brain perceive. Cognition and recognition. With real-time algorithms and a high-speed face- and eye-tracking camera, the Spatial Reality Display constantly senses the position of your eyes to deliver a 3D image to each eye.

Content creators can share their digital objects with a globally-distributed team: creations appearing in their physical space, without needing VR headsets.
Imagine how this approach changes how we visualize, create and collaborate.

CHALLENGE:
How do we create a totally immersive and socially interactive environment?

DIVERGENCES:
How much have we limited our imagination of travel to “teleporting” our body across space or, perhaps, even time?
How does that change when my brain virtually but effectively alters my perceptions; the world’s absence or presence?